A classic now, this video shows how models are transformed from somewhat normal looking human beings to the "beautiful" figures we see on glossy magazine covers and ads all over the world. This video exposes the almost disgusting ways in witch the perfect face/ hair/ skin etc. are created. This was a great way for Dove to not only stand for something, and expose something new to it's audience, but really establish a good and honest advertising campaign.
this is an excerpt taken from Dove's current home-page. that sums up the campaign idea, and goal:
"At DOVE, we want to help free ourselves and the next generation from beauty stereotypes. It’s this message that’s at the heart of our campaign for real beauty and self-esteem fund, and it’s why we continue to create thought-provoking ads, confidence building programs, and messages that embrace all definitions of beauty. We’ve reached over 3.9 Million lives through the Dove Self-Esteem Fund so far. Our Goal is to reach 5 million by 2010. Won’t you help us? (http://www.dove.us)
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